Let’s begin with marketing. Simply stated, it’s spreading information about something, be it a product, service, information or even marketing your time. From Wikipedia, “Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. Web Marketing is simply the application of marketing principles on the internet.
SEO is a very specific type of web marketing that people focus on, and it stands for Search Engine Optimization. What it means is making your web site or page optimally designed and marketed to show up as a high ranked search to your target audience.
Web marketing is becoming a necessary skill for all successful writers. As the amount of information continues to grow on the web, the task of getting heard and read, for new authors has become increasingly difficult. There are have been numerous posts made by Mr. Marketing, Seth Godin in his blog on this subject. He’s written books worth of his ideas on how ideas spread.
If you have come to this lens seeking greater knowledge of web marketing and some key tools for being a successful web marketer, you’re in luck. You’re exactly the person I had in mind when writing this lens. After doing some research on the subject, I decided the best way for me to know and practice web marketing, was to write this web page documenting what I’ve learned, and then put into practice the same techniques discussed to market this site.
Content is King
“If you build it, they will come” may have worked for Kevin Costner in Field of Dreams but it’s not going to work for the average web author. Ideally, you wouldn’t have to do anything but write some damn good content, and for the most part this is true. In order to win at Web Marketing you have to start with excellent content.
The most vital thing you can do to market ideas on the internet is to make sure they are worth spreading. No matter how much time, effort and or money you spend on advertising your web site, it won’t spread if there’s not a compelling message. Even with a volume of critical data, the information must be laid out so as to be easily accessible to your target audience. Otherwise they won’t stay on your site long enough to get hooked. If you’re telling a story it’s got to be interesting, or at the very least something that your viewers can relate to and feel at ease with (that’s my style, I go for the old couch in the living room content). You’re trying to catch an individual’s attention span as they are browsing about the internet. So you have to make your message fast and good enough to validate their time reading/watching.